2010 Contingency Sponsorship: TCI® Shifts Gears To The ASA Sportsman Tour

(Wednesday, February 24, 2010) The American Speed Association® Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment and Grandstay® Residential Suites Hotels welcomes TCI® as a contingency sponsor for the ASA Midwest Sportsman Tour in 2010. TCI® is built on excellence in products and unmatched customer satisfaction, which is why the relationship with the ASAMT works so well.

Another proud member of COMP Performance Group™, TCI® offers the same superior customer service and technical support as all COMP Performance Group™ customers come to expect. With a highly trained technical staff, those at TCI® have the hands-on experience needed to ensure they find the right products for each customer. TCI® Automotive was born out of a passion for racing and the pursuit of engineering excellence similar to the excellence each of the drivers and teams in the ASA Midwest Sportsman Tour pursue.

"TCI® is excited to be a part of this series because the rules are simple and that will keep the cost down and it will be very competitive. With it being a traveling series, it will give racing and the sponsors more exposure. TCI® currently provides automatic transmissions, torque converters and related products for various oval track applications and we are glad to have the opportunity to offer quality products that will push the threshold of performance for these cars" stated Scott Miller, Product Manager at TCI®.

TCI® delivers truly superior automatic transmissions and drivetrain components for everything from OE replacement to full race, designed and manufactured using cutting-edge technology and the finest engineering in the industry. Every product they make undergoes exhaustive quality control testing to ensure that it will put the power to the pavement without failure -every time.

"The addition of the Sportsman Tour has drawn a lot of attention because of its grass roots nature and the racers are looking for dependability and performance to fit their budgets. TCI® is a perfect fit for this division and to have them jump into our program will be fantastic for our touring teams. They are bringing a lot to the table for each event and some tremendous awards at our year end banquet," added ASA Midwest Sportsman Tour tech director Don Heelein.

TCI® has built a reputation for designing the best performing and the most reliable transmissions, converters, and related drivetrain components for hardcore race, street performance and towing applications. With products like the 6x Six-Speed Transmission or the new Max Shift™ ATF Fluids, TCI® can handle all your drivetrain needs from GM Powerglides to new electronically controlled transmissions such as the Ford 5R55S.

TCI® is a great resource for the ASA Midwest Sportsman Tour drivers and will also offer five-$50 certificates at each Sportsman Tour race as well as $3000 in awards presented at the 2010 ASA Midwest Sportsman Tour banquet.

At TCI®, great customer service is a priority. To speak with a TCI® technician, call the toll free TRANS HELP™ tech line at 1-888-776-9824 and be sure to visit them online at www.tciauto.com.

To learn more about the American Speed Association® Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment and Grandstay® Residential Suites Hotels, log on to www.asamidwesttour.com or call the ASA Midwest Tour office at (262) 514-3880 or e-mail Tim Olson at tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com.

If you would like to learn more about the ASAMT series sponsors, please visit their websites: Kwik Trip, Inc. (www.kwiktrip.com), ECHO Outdoor Power Equipment (www.echo-usa.com), and Grandstay Residential Suites Hotels (www.grandstay.net).

To learn more about the Midwest Sportsman Tour log on to sportsman.asamidwesttour.com or call the ASA® Midwest Tour office at (262) 514-3880 or e-mail Tim Olson at tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com.

To learn more about the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association® Racing Member Track program, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from racetracks and regional tours involved in the American Speed Association®, visit www.asaracing.com.

ASA®, ASA Racing®, and American Speed Association® are registered trademarks of Racing Speed Associates, LLC. ASA International, LLC or Racing Speed Associates, LLC are not related to or affiliated with the ASA Late Model Series, LLC