For those of us in the automotive community, 2009 is a landmark year for both good and bad reasons. Remaining optimistic, perhaps the biggest boon to gearheads has been the return of the Camaro, a much-hyped muscle car from GM that provides fast, affordable fun. Even without a huge marketing campaign, the Camaro has surged in both popularity and sales.
Camaro5 reports that the Camaro tops
Yahoo’s Most Popular Cars of 2009 list, and it continues to beat the Mustang in monthly sales.
Now the Camaro had some stiff competition on the popularity chart, including its cross town rival the Ford Mustang, which was number three on the list. But the Camaro beat every other vehicle as the ‘most searched for car on the Internet.’ Much of the marketing for the Camaro has been viral or through word of mouth, as GM has avoided too many commercials or over saturation of the muscle machine.
But the only numbers that matter are sales numbers, and the Camaro is mopping up there too. To date, over 54,000 Camaros have been delivered to customers. In the month of November alone 6,687 Camaros were delivered, twice the number of Mustangs. This was an off-year for the Mustang though, and next year the sales race promises to be tighter as the Blue Oval recently announced a more powerful and fuel efficient V6 engine for its pony car starting in 2011. The future looks good for American muscle right now.
Story courtesy of
www.streetlegaltv.com