As this year’s SEMA Show nears, CPG companies prepare to introduce a host of innovative new products & literature to the performance aftermarket
Every year the SEMA Show treats the performance aftermarket to what many consider to be an early Christmas, with endless new products for all sectors of the aftermarket, as well as new vehicles, interactive displays and technical personnel on hand to answer questions. And this year, the COMP Performance Group™ is poised to give enthusiasts all of the above – and more! For 2009, COMP Performance Group™ brands (COMP Cams®, TCI®, RHS®, FAST™, ZEX™, Quarter Master® and Inglese™) will unveil multiple new product innovations to the world so make sure to put a visit to booth #22513 on your “To Do” list.
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Each brand brings a new weapon to its lineup at the 2009 SEMA Show, some of which include the COMP Cams® Elite Race™ Roller Lifters, the TCI® 6x Six-Speed Automatic Transmission Package, the all-new LS Race Block from RHS®, the FAST LSXRT™ Intake Manifold for late model trucks and the ZEX™ Safe Shot Nitrous System. But that’s not all. In total, the COMP Performance Group™ will be introducing 27 new products, along with a host of new catalogs, product brochures and flyers for each company.
“Never before have we been more excited about a SEMA Show than we are this year,” said Chris Douglas, VP of Marketing for the COMP Performance Group™. “We expect this year’s turnout to be better than ever and expect our new products to turn heads at the event. In addition, the COMP Performance Group™ will introduce new literature, including several new master catalogs, for all of its brands.” Customers will be able to stop by and pick up printed copies of the new literature or a digital copy on CD. They will also have the opportunity to swipe their show credentials to receive information in the mail.
To add some extra excitement to the booth, driveline leader and newest COMP Performance Group™ member Quarter Master® will make its SEMA debut this year. And finally, SEMA participants should also stop by to register for a custom-painted Sam Bass NASCAR Performance helmet to be given away by the COMP Performance Group™ at the conclusion of the show.
In addition to new product introductions and technical assistance, the COMP Performance Group™ will be covering the entire event, with updates posted on CPGNation.com and video coverage featured on CPGNationTV.com. There will also be filming in the booth with Adam Corolla’s CarCast, powerTV and V8TV.
Stay tuned to CPGNation throughout the SEMA Show for the latest show updates and coverage.